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Monli is the consulting international trade firm that will allow your business to face the challenges of the Chinese or the European market with the best guarantees. Obtain relevant and reliable information to the right decision-making, and count on the cooperation of experts and responsible people to support us in the actions in the field, is essential to carry out any project in a new market or even develop actions where we have not our own staff.

Each company is different and has its own needs and experience in international market, and require tailored services that meet their expectations and challenges, Monli has the knowledge and tools and personnel needed to carry out the tasks of both research and analysis Information facilitate decision-making, and for the implementation of in-situ actions, with a wide range of services, from market research, analysis of strategies, such as seeking customers or suppliers, support for international on-site department, preparation agendas of interviews, contact tracing, trademarks, industrial or commercial launch of the company, etc. In addition to providing training to sales teams and staff required to deal with the Asian markets, avoiding the culture shock deciphering the meaning of the Chinese responses and showing the best performance for the best possible understanding

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Strategic Consulting

Monli has the knowledge and tools to perform search tasks and analysis of information in Chinese market as well as other Asian and European markets, and the capacity to develop market reports to facilitate decision making for the companies. It is important that all this information be relevant, reliable and tested and allow a correct and appropriate decision-making. However to get that information in a market where the company is not established is a slow and arduous task, which generally does not provide optimal results.

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More About Strategic Consulting

Prospecting and Market Research in China
Prior to initiating the introduction of a product or service in a new international market, (more important in markets such as China, Hong Kong, Taiwan, Singapore … so different from ours) it is necessary to have information such as; the market potential; level of costs and prices; level of local and international established competition; Product adaptation; regulations and requirements for the distribution, etc. This information is aimed at confirming or discarding the target market as a suitable, and secondly to establish an appropriate strategy for the best and fastest possible introduction avoiding unnecessary costs and delays.
Project Feasibility Analysis in China
Realization of market analysis in China and in other countries as Taiwan, Hong Kong, Singapore,… from the Asian countries, or also from Europeans market, in order to study the feasibility of the project, determining parameters such market needs, applicable law, channels, location, level of demand and cultural acceptance, adaptability of the product, established competition, positioning, who to sell, etc. making available elements that help decision making when considering strategies for introduction in the target market.
Design and Planning in China Entry Strategies
Preparation, based on the objectives and current situation of the company, the best introduction strategy according to each country, whether China, Hong Kong, Taiwan, Singapore, Spain, Germany, Italy, France,… etc., with very distinctive characteristics that require tailored strategies to approach them, also important the establishment of control mechanisms that allow evaluate the project evolution in all its steps.
Product Feasibility Analysis
Consumers in China, as well in other Asian countries, has a very different customs that in Europe, and consider in a different way elements such as size, labelling, packaging, flavour, brand positioning and price differentiation product, etc. Our experts analyze the adaptation needs of each product and the best strategy for market positioning.

Support for the International Department

MONLI supports the international department companies through customized actions and services, developing commercial activities in markets such as China, Taiwan, Hong Kong, … where companies do not have their own staff, acting on their behalf and thus allowing an entrusted control of the actions, improving the success and information feedback of the results really obtained.

More About Support for the International Department

Distributors search in China
From our offices in China, Monli searches for products distributors and agents on the market, as well as distributors and agents of other products but using the same sales channel, and therefore may be interested in expanding its product range. MONLI contacts the local companies to check their interest and capacity and also to gather information on sensitive elements for the best possible choice. In a country as large as China and with its special regulation, the distributor selection is the key for the successful introduction of products. Know the real capacity, scope, determine the level of marketing support, pricing and positioning strategies, etc. It is essential for the relationship between European company and Chinese distributor were fruitful and lasting.
Suppliers Search in China
Search and locate suppliers in China, as well as in Hong Kong, Taiwan, Singapore and other Asian countries, and according to a specific profile, customer needs, verification of technical specifications, certifications quality… prepare a selection of companies located. Subcontract part of the production process is, in occasions, a vital step for Spanish and European companies to improve their competitiveness, but it must be done with great care because it can compromise its operation and image towards its customers. Make request for quotes, samples, check the manufacturer creditworthiness, resolving technical queries in the native language, material inspection before delivery, logistics coordination, etc., are necessary activities to ensure a good supply from outside.
Work Meetings Agendas Organization
Preparation and organization of work meetings agendas. The work meeting agendas are a great opportunity for companies interested in carrying out a survey in markets with little or no experience. Meetings with potential manufacturers, distributors, investors,… obtaining first hand information in the interview with local companies previously selected according to a predefined profile, following a planned itinerary and coordinating the necessary displacement.
Support to the Marketing Department in China
From our offices in China offer full support to the marketing department and commercial companies to perform actions to give visibility in the territory to the product or brand, avoiding travels and costs. Some actions are Fairs preparation and assistance, printing catalogs, flyers, decoration, subcontracting local companies, control of commercial activities, surveys and product testing, as well as any action that requires to be place in the territory.
Branding
Realizamos estudios del estado de situación de una marca en China, así como proyectos de Consultoría de Branding y Diseño de marcas para productos, servicios, compañías,… y su posicionamiento en este mercado.
Trademark Registration in China
Trademark Registration in China. Protect the brand and the logo is the first step before undertaking the internationalization of the company, and should take into account that for China is necessary an specific trademark registration. On the other hand, it is also necessary to verify that the phonetic pronunciation of the mark has not a negative meaning in Chinese, as well register translated Chinese brand name, in order to protect it from possible imitations by local companies.
Representation in China
From our offices in China, We offer the service of representation that allows the Spanish company to have an agent performing as its own representative in Asian territory, enabling the company to communicate with potential customers directly, receiving and controlling the entire information flows, and doing activities like finding customers, distributors, suppliers, etc. without expanding its structure costs.
Assistance in communication between companies. Negotiations and Agreements.
Support communications with Asian companies that allow a better understanding of the intentions and purposes of the Asian counterpart, and make the appropriate approach for achieving the objectives. The different business culture between Asian and European companies makes it difficult to reach an agreement between the two parts, have a nexus for understanding the underlying meaning of a response in the negotiations, and how to raise a requirement it permits achieving a greater predisposition and reaching agreements favorable to both parts. On the other hand, the differences between the European and Chinese laws and regulations, it is an aspect that should be taken into account when drafting agreements, and have an advisors who has the knowledge and experiences the concrete field to cover all eventualities.
Follow up of potential clients and suppliers in China
From our offices in China We follow up initial contacts, critical step to identify those contacts more interest in our company but due to language and cross-cultural differences, time zone, etc. can be difficult and on the other side, the impersonality of an e-mail that does not give an additional information about the strictly written, our native experts perform the work of contact Asian companies from the same time zone ant its same language, inquiring about the doubts, concerns intentions, etc. of customers or potential suppliers, informing of all those nuances to the Spanish company and place questions so that they are well received by the local side.
HR assistance in China
Persona recruitment services for companies established or are being established in China, analyzing the present and future needs of the company and its business culture for selecting the best candidates with greater affinity with the company.
Logistics Consulting
Advice on international transport, the transport is an element present in any import/export negotiation with China or in any international market, and know and use the correct INCOTERMS is necessary for international commerce. Coordination of international transport, proper document preparation, triangulation operations with third countries, etc. are some of the services Monli offers to its clients.
Translator Service in China
Hiring translators for meetings and visits in China, Hong Kong and Taiwan. Although the international business language is English, a small percentage of Chinese people speak English well enough to hold a business meeting without important nuances escape, the translator help us keep the conversation and also understand the underlying meaning, this is the reason why have a good translator in the firsts meetings, is important to take the maximum from working meetings
Specialized Translations Service
Translating texts into Chinese. Having information in the local language is essential for reaching customers, so the translation of texts, catalogues, articles, instructions, etc., from Spanish or English into Chinese is one of the essential elements that must have the company.

Implantation

Monli offers support in the implementation, either industrial and commercial, in so large and distant markets such as China and other Asian markets. Settling in foreign markets is in many cases essential for the development of new projects of the company. Despite this assurance, there is no few times that companies abandon the project because of “insurmountable” difficulties. A good planning and good execution is essential to avoid mistakes and minimize the difficulties of the project

More about Implantation

Advice on developing projects implementation.
Monli experts in implementation, whether industrial and commercial, are the best alternative to assess the real scenario, both the company and the project to face on the target market. Each company and each project are different and require appropriate approaches to each situation, such as determining the location, procedures and personnel needed, branding, distribution of goods, supplies, … all looking for realistic timeframes allowing a real projection of the project. All very necessary to make a good initial approach and study the steps and actions to make, essential for a good development project minimizing the difficulties of the project.
Project Development
From our offices in China or Barcelona, with subject matter experts, we conducted the field work designed in the early stages of planning, avoiding unnecessary trips to the company. The implementation of a project requires a large number of actions in the territory, plot search and/or offices, conditioning them, translation of documents into Chinese or local language, completing and sending necessary documents to register the company, submit original documents to the local administration, local recruitment, finding accommodation for displaced staff, opening bank accounts … Actions to be carried in the field and force the company to continuously move with great economic cost. Have Experts established in the country, running the tasks and perform daily monitoring of the proceedings, facilitates and guarantees the process, saving costs.
Industrial Establishment in China
Industrial establishment abroad requires a lot of planning and background information. Choosing the best location area, logistics requirements, legal requirements for the new plant, negotiating leases, staffing, control mechanisms, etc., are things to consider from the beginning for a further correct development of the project.
Commercial implementation in China
Companies interested in making a commercial establishment abroad, should make a preliminary work for the good development of the project, such as locate stores and offices, know the legal requirements, recruitment, advertising, product adaptation to the market, image design. etc. Actions to be carried out in the field, so the company must travel continuously to the market with a great economic cost. Have Experts established in the country, running the tasks and perform daily monitoring of the proceedings, facilitates and guarantees the process, saving costs.
Management support Implementation
From our offices in China and our dedicated staff, we are able to offer the services needed to make the designed task in the company Implementation Plan, either industrial or commercial implementation. Search warehouses and offices sites , adequacy of facilities, procurement of supplies, coordination with law firms, support in obtaining procedures, opening bank accounts, … are some of the actions that can be performed from our staff of China

Training and Coaching

China and Asian markets have their own idiosyncrasies, differences and peculiarities, so learn to negotiate, communicate and manage properly in different markets from your own one, is essential for success in new markets.

Train properly the personnel responsible for negotiations with China in all these areas, is essential for the proper development of the project.

More About Training and Coaching

Executive coaching sessions
Delivery of training sessions for business executives for the international market, especially China and other Southeast Asian countries, offering keys to understand the interpretation and communication system, verbal or nonverbal.
Seminars and conferences on China and Asian markets
Preparation of seminars on China and other international markets in Southeast Asia, which can be focused on providing an overview of the countries or in specific sectors, seminars and conferences focused on introduction strategies and negotiation protocols in China and international markets in Southeast Asia.
Negotiation workshops for Chinese market
Workshops negotiating for Chinese market or for Southeast Asian markets, aim to train, employees of companies or students, know how to sell and how to buy in China, conflict resolution and achieving objectives in these markets, conducting cases studies to facilitate understanding in culture shock.

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  • office@monliasia.com
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Monli Asia International, S.L. es una asesoría de comercio internacional y de desarrollo estratégico.

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