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Monica Li

More than 25 years experience in Euro/Asian strategy planning, marketing and business development.


  • Director of the Catalonia Regional Government  Trade Promotion Centre (COPCA) for P. R.  China, Beijing office.
  • Director del COPCA para el Sudeste de Asia, Oficina Regional de Singapur.
  • Director of  COPCA for South east Asia,  regional office in Singapore.


  • Representative and consultant for China for the Leading Brands of Spain Forum.
  • Consultant for European market for different Chinese administrations as China Council for the Promotion of International Trade (CCPIT), regional government of Shandong Province, Sichuan, Hebei.
  • Consultant of the Association of Spanish Brands (AMRE) for the Chinese market making functions in advising on the positioning and deployment in the Chinese market of associated companies.
  • Consultant appointed by several Regional Governments, Spanish, Chinese and Taiwan Chambers of Commerce, as well as associations and industry groups in Singapore.
  • Consultant by ICEX for the development and implementation of the plan PIPE2000 to support small and medium enterprises for internationalization, guiding and forming Spanish companies from different sectors.
  • Antenna for European markets for different Asian governments as the Taiwan Textile Federation.
  • Professor of several MBA courses at the Autonomous University of Barcelona, University of San Sebastián, ESADE, CSEC, ESMAI.
  • Speaker in workshops and seminars such as “Doing business in China and Asia Pacific,” “Trading Protocols”, “Sector Strategy in PR China” … organized by chambers of commerce of Barcelona, Madrid, Navarra, La Coruna, Valencia, Castellon , Ciudad Real, Gijon, Junta de Extremadura,… and different industry associations and economic institutions, ICEX, CECO, Metallurgy Association of Catalonia, Spanish Textile Federation, Spanish Association of Food and Beverage,…



Travessera de Gràcia 62, ático 8ª