Prospecting and Market Research in China

Prior to initiating the introduction of a product or service in a new international market, (more important in markets such as China, Hong Kong, Taiwan, Singapore … so different from ours) it is necessary to have information such as; the market potential; level of costs and prices; level of local and international established competition; Product adaptation; regulations and requirements for the distribution, etc. This information is aimed at confirming or discarding the target market as a suitable, and secondly to establish an appropriate strategy for the best and fastest possible introduction avoiding unnecessary costs and delays.

(Chinese saying goes “One who knows his own strength and that of the enemy is invincible in battle”).